It is no new that there is a growing interest in virtual worlds, augmented reality, and virtual reality. Across industries, research organisations, and governments alike, there has been a serious propel towards developing these technologies. To a number of people, this might seem like just another industry trend. But, a lesser-known fact is that the concept of Metaverse has already been set up in the technology world. 

But, what exactly is Metaverse? And, why should we care about it? This article represents everything you need to know about Metaverse – past, present, and the future.

WHAT IS METAVERSE?

It is a decentralised platform for creating and managing digital identities. It allows users to control their data and gives a secure and convenient way to interact online. Metaverse also attributes a built-in identity verification system, which helps to ensure the safety and certainty of its users.

The Meta-verse is a concept that enclosed everything computers have to offer: Virtual reality, augmented reality augmentation, computer simulation and digital modelling, virtual worlds involving artificial spaces or realities in which an individual can experience diversified environments.

The great provocation of the next generation is making a digital economy that can drive efficiency and prosperity for individuals. Identity has been a barricade to this because the data is fragmented, and it is challenging to ensure that every piece of information you generate is yours alone. Meta-verse gives a secure and safe platform for users to keep their data and enjoy transactions with others.

BENEFITS OF METAVERSE:

There are many benefits associated with the Meta-verse. Some of them includes:

• Use of virtual spaces to avoid physical limitations.
• Cost-effective meetings and transactions.
• The ability to visualize 3D data in a non-linear fashion.
• Improved decision making.
• Create your mesmeric technologies/virtual environment by building your own space.
• A lot of probabilities to make discoveries.
• Create digital work that could be worth millions.
• Sell your items to a global audience and gain access to new pedals.

METAVERSE TRENDS IN 2022:

Here are the top trends to watch in 2022:

International Data Corporation projects that the coming years will see a surge in augmented and virtual reality devices, with shipments of Virtual Reality increasing from 9 million to 44 million till 2025 and that of increased reality rising from 1 million in 2021 to 14 million in 2025.

With the development of Meta-verse comes the need for a better experience to emulate reality; this is why few companies like Meta-Facebook are working on a bio-metric sensor glove that will enable people to feel virtual objects.

The pandemic made a lot of people switch to virtual experiences that imitate real life. As corporeal gatherings were outlawed during the lockdown, we saw many virtual events on the Meta-verse. ALO, a fashion and lifestyle brand, launched “Alo sanctuary” “through Roblox”, where people can practise yoga or meditation. This trend is expected to spread around the sectors because companies prove that Meta-verse is not only for social interactions.

Metaverse has let organisations to integrate their customers into an immersive experience. For example, Manchester City is partnering with Sony’s VR experts to construct a virtual model of their stadium to become the first Premier League club to enter Metaverse. This way, their fans can take a tour of their favourite club’s stadium from anywhere in the world.

BIG BRANDS HOPPING INTO METAVERSE:

Many huge brands are jumping into the Meta-verse as virtual reality becomes more popular. They’re hoping to make immersive experiences that will keep customers coming back again and again. Few companies are even creating their virtual worlds, while others partner with existing platforms. Here are few of the companies that are leaping on this train:

• COCA COLA – The Coca-Cola Company introduced a collection of non-fungible tokens in july 2021 that fetched $575,000 for charity at an online auction within 72 hour.

• LOUIS VUITTON – This fashion power created a video game called ‘Louis The Game.’ It lets players travel into a world where they can discover the legacy of fashion houses over the years and collect 200 monograms candles that are the key to gaining access to more levels.

• BALENCIAGA – Another fashion giant that recently joined the Meta-verse. Balenciaga and Epic Games, the creator of fortnight, announced a collaboration to bring the fashion house’s distinctive garments and gear to the game. They both declared a new linked collection, including t-shirts, hoodies, caps, etc.

• BUDWEISER –  In November, Budweiser announced their NFT collection of 1900 collectibles. The owner of these tokens would have access to their Meta-verse platform known as “BUDVERSE”.

• FACEBOOK – This was an enormous announcement that Mark Zuckerberg made about Facebook rebranding to ‘Meta.’ In their words, “The Meta-verse is the future evolution of social relationships. Our company’s vision is to help bring the Metaverse to life, so we are changing our name to reflect our commitment to this future.”

Numerous brands are moving into the Meta-verse day by day, and this number is expected to continue rising based on the current acceptance rate of the idea.

WHAT ARE THE HOTTEST METAVERSE TOKENS?

Several different metaverse tokens are currently available, and each and every one has its unique benefits and features. Some of these hottest tokens and where they are used include below:

1. ETHER: Ethereum is a cutting-edge technology supporting the digital currency, global payments, and innovative applications. The vibrant community has created a  palmy digital economy, created exciting new ways for content creators to earn money online, and so much more. It’s open to everybody, no matter where you are in the world, all you need to have is an internet connection.
2. SANDBOX: This token can be used in Sandbox, a metaverse platform where players can build, own, and monetize their gaming experiences on the Ethereum blockchain.
3. DECENTRALAND: it is a virtual reality platform powered by the Ethereum blockchain that enables users to make, experience, and cast their content and applications.
4. AXIE INFINITY: The gaming world of Axie Infinity is filled with fascinating creatures, called Axis, that players can collect as pets. It is a trading and battling game that enables players to collect, breed, raise, battle, and trade creatures; these Axies are in the form of NFTs.
5. GALA: Gala token is the world soul of Gala Games, a comprehensive platform for blockchain gaming. Through GALA, players can purchase in-game products and experience an alluring gaming world.
6. ENJIN COIN: It is a powerful platform that enables developers and players to create and manage their gaming communities easily. It gives various tools and services, such as software development kits, game plugins, wallets, and payment gateways, to create the gaming experience more enjoyable and suited.

HOW TO INVEST IN METAVERSE?

There are a few ways to invest in the metaverse which are given below:

• The most common and easiest way is to buy shares of companies developing products and services for the metaverse.
• The most straightforward way to participate in the Metaverse is to invest in a metaverse startup to create an environment from scratch.
• One more way is to invest in virtual reality and augmented reality companies. These companies are growing the technology that will be used in the Metaverse. They include Facebook, Alphabet, Microsoft, Baidu, Sony, etc. several other companies are working on the technology for a metaverse.
•  You can also put money into companies building the infrastructure for the Metaverse, like Meta.
• In the Metaverse, every single thing will be controlled by software. This software might be vulnerable to cyberattacks. A lot of companies are working on cybersecurity for the Metaverse. You can invest in these companies as well. To know more 10 Interesting and gripping facts about Metaverse Click Here.

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